Limited data indicates that the shift toward mobile search is changing the way that clients find attorneys. According to the American Bar Association, a 2012 Lexis Nexis survey found that 21 percent of clients used smartphones to find attorneys, while another 12 percent conducted their searches from tablets. Cumulatively, this represents nearly one in three people who used their mobile devices to search for attorneys.
Since that survey was conducted, smart phone ownership and mobile search rates have only increased. As a result, these figures likely underrepresented the proportion of potential clients who now use mobile devices when they look for attorneys. Unfortunately, law firms that lack mobile responsive websites and effective mobile strategies may lose the business of many of these clients. Websites that are mobile responsive, or designed specifically to support mobile users, can encourage these visitors to take immediate action. In contrast, websites that are not optimized to support mobile device users can drive these potential clients away.