Mobile Responsive Websites
Compared to other websites, mobile responsive websites generate higher conversion rates among mobile users. According to Forbes, one online retail publication reports that mobile visitors make 160 percent more conversions on websites that are mobile responsive. This high conversion rate may occur for a few reasons. A mobile responsive website may be easier for these potential clients to find, since Google is more likely to give better rankings to websites that support mobile users. Additionally, mobile users may be less inclined to convert after struggling to navigate a website that is not mobile responsive.
Websites that are not mobile responsive do not just reduce conversion; they can also actively push customers away. Forbes states that 43 percent of mobile users will not attempt to revisit a website that loads slowly, which is a common problem among websites that are not optimized for mobile users. When faced with slow load times, 40 percent of mobile users will visit the websites of competitors. Mobile users may also be less likely to recommend websites that are not mobile responsive. In short, websites that do not properly support mobile users often create harmful first impressions that have far-reaching effects.
These findings underscore the benefits that mobile responsive websites offer for law firms. A firm can significantly improve leads and conversions with a website that provides the growing base of mobile clients with a simple, streamlined experience.