The ability to create a following: Studies have shown that those firms willing to give out advice without obligating people to join them as clients are viewed as being more trustworthy. Some keen firms have taken this fact to heart and used online videos to create their own niche channels through which they offer general advice to viewers accompanied by an invitation to learn more.

The chance to better incorporate testimonials into marketing: We’ve all heard stories of companies fabricating expert testimony in order to promote a particular product or service. This leaves many prospective clients skeptical of those testimonials that they read. However, if you’re able to get past clients in front of a camera to recount the positive experiences of that they had with your firm, viewers are much more likely to accept the authenticity of their claims.