Social media has evolved into a powerful tool for law firms. You can use social media to increase your visibility by listing your firm as a local business, optimizing your profile and encouraging clients to leave reviews. Social media can also help you generate local buzz. You can use it to alert followers to recent case outcomes, legal news that affects your local practice area and more.

Social media can help you improve your local presence and ranking, but don’t expect it to work passively. Other firms are posting status updates, videos and links to helpful resources on a weekly basis or even more frequently. If you want your firm to stand out, it’s critical that you start doing the same.