When your prospective clients conduct a local search for law firms, they find listings of all of the firms located nearby. These listings are accompanied with other information that your clients might need to make decisions, including maps, reviews and ratings. Your law firm already appears in some of these listings, but if you haven’t engaged in any local search marketing, your firm probably isn’t very highly ranked or visible.
Improving your ranking on local search can have huge impacts because of the mindset that your clients are in when they conduct these searches. Most people don’t perform local searches to find general information. Instead, they are looking for immediate advice or assistance. If you aren’t focusing on local search, you’re missing out on meeting clients who are actually ready to hire an attorney. Lowry & Associates can help!