This fact may easily lead you to believe that leasing TV ad space is the best way to connect with new clients. Yet recent market trends seem to offer up contradicting facts regarding TV ad content. The costs of advertising across television airwaves have steadily increased over the last few years. Yet during that same period, fewer and fewer people have recognized this form of advertising as the sole reason behind their decisions to choose a certain firm. In fact, when asked to pinpoint what manner of advertising content most influenced their decision, most respondents cited online ads.

So, this may leave you wondering why focus on developing video content when online marketing seems to be generating the most success. The answer is simple: why not do both together? Incorporating video content into your online advertising efforts offers you the chance to enjoy the best benefits of both mediums.