Some firms and attorneys focus primarily on producing written content, and others simply overlook video marketing as an option. However, delivering useful content via video recordings can be impactful. YouTube is currently the largest search engine, and even on other platforms, optimized videos can help your firm stand out.
Video marketing offers a few other distinct benefits. You can explain difficult concepts in a simple manner to produce content that is more valuable and worth sharing. You can showcase the professionalism and resources that your firm has to offer. You also can connect with clients by putting a human face on your practice. All of this can give you an edge when clients conduct local searches to find the law firm that they want to work with.