When clients use search engines to look for your law firm, they want to find a few pieces of fundamental information, such as:

  • What kind of law your firm specializes in
  • Hours of operation and days when appointments are scheduled
  • Contact information, including phone number
  • Quick and accurate legal advice
  • A way to speak with an attorney in an emergency or outside of business hours
  • Information that will help them evaluate their legal choices

A law firm with a poorly managed reputation will not have this kind of relevant information appearing on search engine results pages. Instead, a variety of tangential reviews, biased write-ups, and peripheral connections will come up first. Your clients are not interested in these things; if they are looking for your law firm, they want to find information that is specifically related to your organization, what it does, and how it can help them.