When clients use search engines to look for your law firm, they want to find a few pieces of fundamental information, such as:
- What kind of law your firm specializes in
- Hours of operation and days when appointments are scheduled
- Contact information, including phone number
- Quick and accurate legal advice
- A way to speak with an attorney in an emergency or outside of business hours
- Information that will help them evaluate their legal choices
A law firm with a poorly managed reputation will not have this kind of relevant information appearing on search engine results pages. Instead, a variety of tangential reviews, biased write-ups, and peripheral connections will come up first. Your clients are not interested in these things; if they are looking for your law firm, they want to find information that is specifically related to your organization, what it does, and how it can help them.