In today’s fast-paced world, the current buzzword of the day is connectivity. So much of what we do and how we interact happens in virtual space. Thus, it’s no longer enough to be connected while at home or at work. Thankfully, mobile technology allows us access to our many personal and professional networks while on the go, not to mention allowing us unprecedented access to information on goods and services.
Now is the time to ask yourself if your law firm is capitalizing on all that this access has to offer. You no doubt enjoy the ease of communication between members of your firm and with your clients that your cell phone or tablet allows for, yet have you considered the potential that this technology presents for reaching an even greater audience of would-be clients?