Local search marketing also lets you harness the power of local reviews, which are more persuasive than you might think. Most legal professionals appreciate the power of word-of-mouth referrals but are surprised to learn that clients also put stock in reviews from strangers. One survey shows that nearly three-quarters of clients will trust your law firm more based on positive local reviews. Nearly four out of five clients will believe the content of local reviews as much as word-of-mouth recommendations.

Another exciting aspect of local search marketing is that your success should build on itself once you have established a strong local presence. As more clients discover your firm, use your services and share their experiences, your firm will become more prominent in local search. This cycle should reinforce itself and continue generating new business for your firm. Lowry & Associates can help grow your law practice!